Partnership Charter

How do we choose our partners?

Before selecting partners, we closely review the market, so you can be sure that we are working with partners who are matched to our own core values. We also look at:


We aim to provide excellent value for money and high quality service, so we regularly review the market and check our product pricing with partners.

Customer service

We monitor the service our partners provide to make sure you have the best possible experience. Just like us, our partners only operate professional UK call centres and we make sure their customer advisers are fully trained and able to help with your financial needs.

Financial strength

We always check the financial status of organisations to ensure they are financially sound and that the appropriate level of protection is in place for customers. Our Home Insurance and Funeral Plan providers hold premiums in a trust, which guarantees to pay out qualifying claims no matter what happens to the organisation.

Our promise to you

Our partners are committed to our No Pressure Promise, which means they’ll make sure you have the support and information you need to make your own decisions in your own time.

None of our partners will contact you about other products and services outside our partnership arrangements.

Even if you’ve chosen a product from one of our partners, you can still talk to us. And if any issues occur, we’ll make sure your interests are well represented.

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