Key research findings
Our independent research takes a look at savers' saving habits generally and in the aftermath of the credit crunch. Over 2,000 people from across the UK took part in our savings survey, with some incredible topics emerging in the findings:
When it comes to getting people saving, Brits seem to be motivated by three major factors, their homes, heirs and happiness. Our research shows that deposits for a new home feature top of the list of biggest savings funds.
'Home, heirs and happiness - the way to get Britain saving'
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Our research shows that there is indeed a price we can put on happiness, or 'financial' happiness at least. For as little as an extra £6.75 a week, the equivalent of the cost of a daily chocolate bar, Brits would stop worrying about money and banish feelings of guilt!
'The cost of financial happiness? An extra £6.75 a week'
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Watch this space as we reveal more of our research findings over the coming weeks. In the meantime, why not take a look at all of the latest Saving Britain - what are you saving for? campaign news.
